Ginger Espinoza.design
Communications | Marketing | Multimedia Artist
Email:
gingerangel02@gmail.com
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Hometown:
Seaside, California
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Phone:
831.383.0861
About Me:
Ginger Espinoza is a multimedia artist, visual storyteller and communications specialist with expertise in photography, graphic design, social media management, content creation, and teaching. Prolific and quick, she excels at transforming complex ideas into compelling visual narratives. Her career highlights include features in The Carmel Pinecone, a collaboration with Spike Lee on a national commercial for Nokia, the design of a published handbook with the Naval Postgraduate School, and illustration work for the Defense Language Institute. Her graphics have also been published in Oxford University sleep research studies, further showcasing her ability to merge creativity with academic and scientific communication. In addition, she has shared her passion for the arts as a visual arts teacher.
Marketing Videos
EDUCATION
2006 - 2008
B.A. Art and Painting
2003 - 2005
Design
1988 - 1991
Art Club
CAMERON UNIVERSITY - LAWTON, OK
I attended Cameron University on a scholarship, graduating in 2008 with a concentration in oil painting. My studies emphasized design principles, color theory, and realism-based figure drawing, giving me a strong foundation in both traditional and contemporary approaches to painting. That commitment to craft and visual storytelling ultimately led to a unique opportunity—being featured in a national commercial directed by Spike Lee in collaboration with Nokia.
LEEWARD COMMUNITY COLLEGE - PEARL CITY, HI
I studied design at Leeward Community College, where I explored the fundamentals of visual composition, typography, and color relationships. My coursework emphasized both traditional and digital techniques, allowing me to experiment with layout, form, and balance. This period not only strengthened my technical foundation but also deepened my appreciation for design as a bridge between function and artistic expression.
CHARTER OAK HIGH SCHOOL - COVINA, CA
At Charter Oak High School in Covina, I first found my passion for art, an experience that shaped my creative path. I immersed myself in the school's art clubs, where I began honing my skills. The curriculum was broad and challenging, covering everything from the meticulous detail of figure drawing to the tangible artistry of sculpture and ceramics. I also discovered the unique perspective offered by photography, which taught me to see the world in new ways. These early studies provided me with a strong foundation and ignited a lifelong love for the arts.
Design Services
Proficient creative in Adobe Photoshop, InDesign, Illustrator, and After Effects. Specializing in creating stunning websites and publications. Strong communication skills for internal and public relations. Offering creative marketing solutions through photography, social media, videography, newsletters, and public relations.
Graphic Design
Crafting visually appealing graphics for various platforms. From logos to branding materials, ensuring a cohesive and impactful visual identity for your brand.
UX/UI Design
Designing user-friendly and aesthetically pleasing websites. Focusing on creating engaging online experiences that resonate with your target audience.
Marketing Collateral
Developing creative marketing materials to elevate your brand presence. From eye-catching brochures to compelling social media content, enhancing your marketing strategies.
National Publications
I designed the Naval Postgraduate School’s Crew Endurance Handbook, a comprehensive resource that integrates research-based strategies to optimize performance, safety, and readiness for U.S. Navy personnel. My role involved translating complex data and human-systems metrics into a clear, functional, and visually accessible handbook format. In addition, I contributed to national-level military publications, ensuring design accuracy, clarity, and consistency across high-visibility projects that directly supported operational effectiveness and communication within the armed forces.
EXPERIENCE
2024 - 2025
Communications &
Public Relations
Specialist
2023 - 2024
VISUAL ARTS TEACHER
2022 - 2023
MARKETING
MANAGER
2020 - 2022
FACULTY
ASSOCIATE - RESEARCH
(HYBRID-REMOTE)
2017 - 2020
MULTIMEDIA
SPECIALIST
(HYBRID-REMOTE)
DEL MESA CARMEL HOA - CARMEL, CA
•Managed emergency communications for HOA neighborhoods, employees, and the on-site restaurant, ensuring
timely and critical information was distributed effectively.
•Led communications for large-scale community projects, including carports, painting, and concrete infrastructure,
keeping all stakeholders informed of progress and potential disruptions.
•Managed and optimized a website and portal accessed by 600+ residents, boosting engagement by 70% through
UX/UI improvements.
•Produced and edited videos for a variety of purposes, such as fundraising, waste management education, and
elections.
•Designed and formatted newsletters for both print and digital distribution, and executed targeted email
campaigns using platforms like Wix.
•Monitored website traffic and user engagement, leveraging data to refine content strategy and improve overall
communication effectiveness.
•Led 200+ virtual board and committee meetings on Zoom, maintaining 95% attendance and zero technical
interruptions.
•Conducted educational classes for residents, teaching them how to use their phones and navigate the newly
redesigned website.
•Collaborated with committees to plan, advertise, and execute key events and special projects, including providing
graphic design support for promotional posters.
•Drafted and formatted official documents, including grant letters for the fire committee, general manager, and
grounds supervisor.
•Assisted residents in drafting formal complaint letters and other important correspondence.
•Evaluated and implemented improvements to internal communication tools, which boosted efficiency and
effectiveness across the organization.
MONTEREY HIGH SCHOOL, MONTEREY CA
•Taught and guided 100+ students in a comprehensive visual arts curriculum, including drawing,
painting, and concept design.
•Prepared and implemented detailed lesson plans that adhered to approved curriculum guidelines, establishing
clear course goals and expectations.
•Provided tailored instruction to individuals and groups, addressing diverse learning needs and motivating students
to develop their artistic skills.
•Supported special education students, adapting teaching methods and materials to ensure an inclusive and
effective learning environment.
•Earned an Emergency California Teaching Credential, demonstrating a commitment to professional teaching
standards and a solid foundation in educational best practices.
•Mentorship and Portfolio Development with students to prepare their portfolios art competitions
RICHARD MACDONALD STUDIOS- MONTEREY, CA
•Developed detailed plans for execution of various aspects of digital media campaigns including content creation,
social media management, SEO optimization.
•Advised artist on best practices for social media management, including content creation and scheduling posts.
•Managed relationships with third party vendors providing services related to social media management.
•Created captivating presentations by designing print, web, email, and social media content.
•Captured visual documentation of artists’ growth through the use of photography and cinematography.
•Produced high-quality studio images of sculptures for print and online media.
•Designed commercials for marketing campaigns.
•Created digitally composed sculptures for marketing, which were then cast in the foundry.
•Successfully handled contract management and negotiations for web design, advertising, and photography
services with external vendors.
•Successfully managed a diverse range of online assets such as websites, social media channels, and digital
marketing campaigns.
•Oversaw brand consistency while adhering to established guidelines.
THE NAVAL POSTGRADUATE- MONTEREY, CA
• Designed the Crew Endurance Handbook used by Navy leadership to improve mission readiness.
• Produced high-quality visuals for research publications, leading to greater public outreach.
• Maintained a library of stock photos, illustrations, music tracks, video clips., for use in future projects.
• Shot multiple photographs and video clips of sleep research products and technology
• Created graphics for research publications
• Collaborated with professors and students to translate research data into visuals.
THE DEFENSE LANGUAGE INSTITUTE FOREIGN LANGUAGE CENTER
MONTEREY, CA
• Created graphics, videos, and animations for 6 online foreign language courses.
• Edited and produced audio/video lessons used by thousands of students worldwide.
• Collaborated with web developers to integrate multimedia elements into websites.
• Designed animated motional graphics for foreign language educational videos
• Designed educational videos for faculty and staff
• English language textbook editor
• Recorded and edited audio files for professors in foreign languages
• Recorded and edited educational explainer videos
• Remote team leadership, virtual collaboration, digital asset management, asynchronous workflows, stakeholder
engagement with language professors and other subject matter experts (SME’s).
